The Franklin Gothic Booklet

So What Makes a Typeface a Classic?

The design of this book started with a single question
“ what makes a typeface stand the test the time? ”

— It could have also been —
“ why choose one typeface over so many others? ”

This book is the reflection of a thorough study of one typeface, Franklin Gothic, to understand it's timeless character. The design of the book is also an exploration of how many different fields of information can work in harmony together to tell a story on different levels at the same time. 

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Franklin Gothic Booklet
 - Accordion Book Design -

This book design is the reflection of a thorough study to understand the timeless character of the typeface Franklin Gothic. The book is also an exploration of how many different fields of information can work in harmony together to tell a story on different levels at the same time. 

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