Ford.com & Lincoln.com – Bonjour Laurent

10 years of
Interface Designing &
Producing for the Web

Showing a product in action
Video Content Creation

Client: Mercury
Role: AD
A writer, an AD and an ACD work with CGI production to create videos to show various product features.

Story Boards, direction for photography, direction for execution of the animation.

Promoting with Banners
Lead AD for mercuryvehicules.com

Growing Ford.com
Solving the problems of scalable design systems & defining the brand's design style in the digital context

In terms of layout design, systems of spacing are one of the core principles that create elegance and ease of legibility. When these systems are applyied consistently across all pages throughout a journey, it creates a sense of crafstmanship and quality that define's the brand's image.

Converting Content to Lincoln.com
Same frameworks, different sensibilities

Systems of spacing are one of the basic principles to create elegance of proportion and legibility. When these systems are consistent across all pages of a site, an apearance of crafstmanship and quality lends credibility to the brand.

Mapping design practices,
a legacy that unifies the Ford brand online across the globe

Mapping design practices is a big part of how I develop a design process that leads me to more design solutions. If something was sucessfully done by any Art Director, it belongued in a style guide accodring to my own design sense. I've used this method to unify teams, to direct partners and to train new team members.

These designs are a concept for a digital design guide & tool kit for Ford.com and affiliated sites. Aside from being a guide for the Ford brand online's digital design that could be accessed around the world instantly, it's intent was to offer design building blocks such as: elements (e.g, buttons, typestyles), patterns, components, and templates, across all devices.

Eventually, styleguiding for the Ford brand's digital design became an official project engaging lead contributors across departments. Today the living breathing online digital design stylguide application exist and is available across to all markets across globe. AD's, designers, engineers and collaborators consult it daily.