Ford Credit
A Responsive Global Site Redesign
A Collaborative Achievement
Ford Credit wanted getting credit for a car on your phone an easy experience. Manage your payments on your phone, and find answers easily.
Ford Credit wants getting credit for a car on your phone an easy experience. Manage your payments on your phone, and find answers easily.
This redesing was an expantion of the previous site and was lead by collaboration of AD between Team Detroit and RockFish, in wich I played an improtant production role.
5 content categories in
12 different languages
users across 5 continents
One seamless brand experience
Q: What makes a design experience consistent from the beginning of the user’s journey to the end?
A: Design standards and typographic systems determined by many tests. By leading this effort I ensured that the outcome of the product and the comps matched each other.
5 content categories
12 different languages
users in 4 continents
One seemless brand experience
Q: What makes a design experience consistent from the begining of the user’s journey to the end?
A: Design standards and typographic systems determined by many tests. By leading this effort I ensurred that the outcome of the product and the comps matched each other.
Designing systems to enable scalability and content integration via CMS
While the new Ford Credit site is made of a large number of pages, many of which designed by the other art directors of our team, I took full responsibility for the final outcome of the site design by determining the grid and it’s relationship with all the comps, anticipating design issues to come during the prodcution phase.
Integration of an expansive array of content
Designing a journey that anticipates every need.
From an account application interface, to credit calculating tools, to enough content pages to provide information on everything about Credit services.
Billboard Designs
