Using Design to make a campaign stick

Posters, email blasts, planting guides, t-shirts & a website to promote this inclusive project to transform a burnt down building in Midtown Detroit. 

The event 

Teaming up the knowhow of the locale association Greening of Detroit with the work force of Team Detroit. 

The poster

Calling on all volunteers to come together and get this thing done. 

Email Blast

With posters plastered near elevator entrances, we followed up with an email blast to encourgage people to sign up for the event, and another one as a reminder.

Utility Tshirts

Tshirts played a great role in building the team spirit during the event. 

Planting Guide

Clear diagrammed instructions were instrumental in geeting the job done.

The Website

To spread the great rewarding feeling of beautifying Detroit together, I helped by designing a site to host the photography with the testimonials. 

Process Snap Shots

Photos were taken with an iPhone4 camera, on a spring weekday morning before heading to work.

linkedin