The Henry Ford Estate
Bridging the past with the future
The Henry Ford Estate
The Henry Ford Estate is not the just home of Henry and Clara Ford, it’s a place of innovation that welcomes visitors, hosts workshops, and organizes events.
The Heny Ford Estate is the just home of Henry and Clara Ford, it’s a place of innovation that welcomes visitors, hosts workshops and oganizes events.
Designing a new platform
for immersive content
As a pro bono project, I worked with the client along with another AD to develop new sections of content for their site to help prepare the nonprofit institution for a new phase of development.
The objective of the Estate is to become a Cultural Center of learning and innovation that can inherit and carry on the legacy of Henry Ford’s spirit.
Objectives of the new website design:
- Drive people to visit the estate
- Drive participation in workshops
- Gain notoriety
- Drive donations
Defining an Aesthetic that
connects past and future
My approach in designing this site was to give it a vibrant energy with a sense of renewal, all while respecting its identity. Working from its brand guidelines, I redesigned the layout of the site with a new structure incorporating a greater diversity of content.
